Start a store

Custom stores

Launch a merchandise store for your community.

Circle creates branded online stores where students, employees, alumni, players and members can explore products, choose options and submit merchandise requests.

Build my store
A branded university merchandise store shown on screen

Why a store

Merchandise should not run through endless chats and spreadsheets.

Manual coordination leads to missed sizes, scattered requests, repeated questions and confusion. A Circle store brings everything into one clean branded experience.

How it works

From audience to launch.

01

Store planning

Tell us who the store is for. Circle shapes the store around your audience, purpose, products and launch plan.

02

Product selection

Choose the right merchandise mix. Your store can include apparel, sportswear, drinkware, stationery, bags, accessories, uniforms, kits, gifts and limited edition products.

03

Brand customization

Make the store feel official. Your logo, colours, product names, categories and artwork come together in one branded experience.

04

Store experience

Give your people one place to explore. Members can view products, understand options, select sizes, choose variants and submit requests.

05

Next step

Move from interest to execution. Circle helps guide pricing, mockups, production planning and fulfillment support.

Store types

One official place, shaped for your community.

Campus store

For students, batches, clubs, departments, sports teams, fests and alumni.

Company store

For employees, HR programs, events, rewards and gifting.

Sports team store

For players, coaches, fans and team communities.

Alumni store

For reunions, keepsakes and long term connection.

Event store

For fests, conferences, creator events, volunteers and limited edition drops.

Voucher model

Give credits. Let people choose.

Circle can support voucher led merchandise experiences where people choose from an approved catalog. This works well for employee rewards, alumni gifting, welcome programs, events and community drops.